More Snacks is a marketing, experience, and consulting group for entertainment.
We design pop-ups, custom merchandise, and creative programs for the world's biggest artists. Rooted in Asian entertainment, built for global tours.
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Concept, build and run — from a single boutique stop to a seventeen-pop up store city network. We handle the design, fixture build, staffing, queue and capacity planning, and the exclusive items that make fans travel for it.
[ 02 ]
City-exclusive product development end to end. Photocards, collectibles, apparel and hard goods — designed, manufactured, distributed and sold through.
[ 03 ]
Fan meetings, fan signs, and full exhibitions, produced whole. Artist relations, programming, ticketing platform partnerships, media coverage — plus the logistics: travel and accommodation.
[ 04 ]
We structure and broker partnerships between artists, IP and brands — F&B takeovers, retail collaborations, licensing — and advise promoters and labels on market entry, routing, and revenue architecture.
Past Project: GRAMMY Museum — Emily introduced HYBE and KQ Entertainment to the Museum and brokered its first two K-pop exhibitions.
Select any one to open the detail.
Übermensch Exhibition
A multi-sensory art installation at Jewel Changi Airport that redefined what a music-driven luxury experience can be — blending art, fashion, and digital technology into a statement of modern cultural prestige. Limited-edition merchandise, VR theater, and hologram experiences.
Routing · Singapore
Tiered ticket packages·Media day & OOH billboard takeover·VR & hologram experiences·City-exclusive MD·Ticketing platform partnership·Full-service production
Fan Meeting & 17+ Pop-Ups
A nationwide programme offering rare photocards, limited-edition guitars, personal exhibition items, exclusive merch, artist page shoutouts and personalised fan videos. The centrepiece: a raffle awarding 30 fans a fully accommodated trip — flights and hotels covered by the label — to an intimate fan meeting with Ed.
Routing · Mainland China
21 MixC malls·1 Hangzhou flagship·17 mini pop-ups·Private fan meeting, 30 fans
Oasis Live '25 Pop-Ups
Curated identity, community and legacy. Launched in marquee cities, each location became a destination moment for longtime fans and culture-seekers alike. Fans queued for premium drops including a marquee collaboration with adidas Originals — heritage rock meeting high-design pop culture in boutique format.
Routing · North America · Asia
Exclusive merch·MD manufacturing·Full-service production
Rosie APT Pop-Up Tour
A twelve-market pop-up tour packed with city-exclusive photocards, signed albums, limited-edition merch drops, gacha pulls, and personalised artist page shoutouts. Each stop turned into a one-of-a-kind celebration that left fans with lasting keepsakes.
Routing · APAC · North America
Exclusive photocards·Signed goods·Artist page shoutouts·Wholesale & MD manufacturing·Global distribution
Moon Music Pop-Up
An immersive pop-up at Airside, Kai Tak celebrating the Music of the Spheres tour. Hong Kong–only tour merchandise sat alongside thematic installations including a fan message wall and a cover wall showcasing creative visual takes on Coldplay's albums.
Routing · Hong Kong
Exclusive photocards·Exclusive event tees·Experiential debut
Walk The Line: Final
A pop-up shaped as a journey through memory, music and the bond between ENHYPEN and ENGENE. Visitors moved through rooms themed on youth, growth and connection, with immersive visuals, sound and fan moments turning an installation into a shared story.
Routing · Los Angeles
Immersive installation·Exclusive merch·Fan experience design
Pop-Up Tour
A three-market pop-up run across Hong Kong, Manila and Singapore — designed, built and operated end to end, with custom merchandise developed for the run.
Routing · APAC
Pop-up design & build·Custom merchandise development·Full-service production
Photo: Ucla90024, CC BY-SA 3.0, via Wikimedia CommonsHYBE: We Believe In Music · KQ ENT. (ATEEZ & xikers)
Emily introduced KQ Entertainment and HYBE to the GRAMMY Museum and structured the deals behind its first two K-pop exhibitions. KQ ENT. (ATEEZ & xikers) was the Museum's first-ever K-pop exhibit and opened a two-year programme of Korean music exhibitions and events; HYBE: We Believe In Music followed, built around artefacts from BTS, SEVENTEEN, TOMORROW X TOGETHER, ENHYPEN and LE SSERAFIM. She was Adviser to the CEO on both, keeping each exhibition culturally accurate and fan-forward.
Routing · Los Angeles
Artist & label introductions·Deal brokerage·Cultural & creative advisory·Institutional partnership
Los Angeles F&B Takeover
A citywide food and beverage takeover built around Seventeen's Oct 16–17 Los Angeles concerts, in collaboration with dessert brand Melo Melo and ice cream brand Wanderlust across 15 store locations. Custom flavours — Seventeen Skies, a coconut jelly and butterfly pea drink, and Shining Hour, a milky grape ramune hwachae — came packaged with exclusive merch keyrings.
Routing · Los Angeles
F&B activation·Concert support·City takeover·Custom product development
Hong Kong Fan Sign
A full-service fan sign at Grand Lisboa Palace — artist relations, programming, production, and the unglamorous logistics that make it happen: travel, accommodation, visas, album sales, and the media partnerships that filled the room.
Routing · Hong Kong · Macau
Artist relations·Event programming & production·Travel & accommodation·Sponsorships·Media partnerships
Fan Meeting
End-to-end fan meeting production with a managed ticketing platform, marketing, sponsorship and media partnerships — plus artist relations, travel, accommodation and visa coordination. Fan feedback was overwhelmingly positive.
Routing · Asia
Artist relations·Managed ticketing platform·Event production·Travel, accommodation & visas·Sponsorships·Media partnerships
Founder & Chief ExecutiveFounder & Chief Executive
Emily Mei is the founder and chief executive of More Snacks, where she designs and brokers the experiences, merchandise programmes and partnerships behind some of the largest names in live entertainment.
She works from both sides of the table. As a singer, actor and host — including hosting Global Spin Live at the GRAMMY Museum — she understands what an artist is protecting when they put their name on a room. As a deal architect, she understands what a promoter, label or brand needs that room to return.
That combination is the practice: fluency across K-pop, anime, luxury and immersive entertainment, and the operational reach to run a twelve-market pop-up tour, a citywide F&B takeover, or a museum-grade exhibition without losing the thing that made fans care in the first place.
Based in
Los Angeles, California